Still you, just noticeably fresher
South Asian-rooted skincare for smoother, firmer skin changing with time.
Skin you like. Like, really like.
For women whose skin has changed through stress, hormones, motherhood, age and life, and who still want skincare that works and helps them feel good in the skin they are in now.
Each formula brings together a broad range of botanicals with generations of use across South Asian beauty and wellness, including ingredients still rarely found in cosmetic skincare, paired with modern, science-backed actives.
The Serum
Ruma Naturals
Time machines aren’t invented *yet*.
But this is the next best thing to feeling and looking like you, circa 2005 — refreshed, hydrated and bouncy.
The Facial Oil
Ruma Naturals
Is dull skin dimming your glow?
This is the fastest way to look and feel like you just spent an entire week at a wellness retreat — radiant, replenished and soothed.
WHY RUMA NATURALS
We stand out for
Eastern proven formula
The most potent skin-loving plant extracts (out of the 700 options) used in South Asian beauty for centuries.
+ Western science
Combined with clinically proven, high-performing ingredients.
And that's it.
Just pure, top-grade ingredients. As it always has been, and always should be.
Skin library
The 60 percent myth.
Triphala: Why you won't forget this gem.
Gotu Kola. Why it's a Ruma Naturals must!
Reeni Inosha
Our Founder
"It’s a myth that South Asian skincare and beauty isn’t universal. It actually does wonders for all skin types. We’ve seen it with things like hair oiling and turmeric masks. And I'm excited to bring more formulas rooted in my heritage to others wanting skincare that’s effective and worked for centuries."
Don't Take Our Word For It
Our happy testers
I love the lightweight texture, and minimal smell. Love the glowy look of my skin with it on too, and it sits nicely under makeup!
I absolutely loved everything about the oil. I applied it religiously every morning and night and found myself searching for the facial oil above all of my other products.
The hydration and dewy skin was probably my absolute favourite. Loved loved loved it.
My skin drank this (serum) up. Noticed a glow after a couple of days. Felt I didn’t need moisturiser.
Based on a 21 day consumer study with 13 participants.